Google says a third of all mobile searches are local. Every month there are Millions of unique searches performed in South Africa, and over 40% of those queries are local searches – these include city, province or even neighborhood names in their searches – and HKWeb can help you make the most of this opportunity.
A local search typically includes a location modifier on a keyword and is used by customers seeking a business or product in their area.
Typical local search queries include not only information about “what” the site visitor is searching for (such as keywords, a business category, or the name of a consumer product) but also “where” information, such as a street address, city name, postal code, or geographic coordinates like latitude and longitude.
HKWeb Digital Marketing Agency will optimize your local business listings for those geographically focused searches. “Near me” searches are becoming more and more popular because on-the-go searchers often want to find a business, store or office located as close as possible to their current location. When these types of searches are performed, the search engines will often pull a geographic map of local business listings with important contact and directional information.
Case study: Increasing Leads & Conversions through Local SEO Marketing
Achieved #1 local search ranking for industry term ‘Roy’s Glass’. Previously 39th.
- Increased phone calls to 143 per month
- Increased the website’s conversion rate to 4.86%
- Increased search traffic to 3,000 unique visitors, a 200% increase!
Check out the Case Study
Google local places and maps, covers a broad section of the first page of results. In fact, it covers approximately 30% of the first page.
If you want to be found by potential clients who are looking to buy right now, you need to be listed in Google Local.
Local search advertising specifically targets local consumers ready to buy a certain product or service. A higher percentage of these customers will purchase once they’ve found the locations where they can do business near them.
- Google states that (1) out of (5) searches on Google are related to a location.
- There are (400) million local searches out of (2) billion searches done every day.
- 9 out of 10 people who are looking for a local retail store, restaurant, or business will turn to search engines to discover their options and for reviews.
- These days 80% of the people who search online use Google. More people search online than use the Yellow Pages.
“Business listing information can also be distributed via the traditional Yellow Pages, electronic Yellow Pages aggregators, and search engine optimization services. Some search engines will pick up on web pages that contain regular street addresses displayed in machine-readable text (rather than a picture of text, which is more difficult to interpret)” – Wikipedia
As well, we have a few tricks up our sleeves that can help give you a competitive advantage. We can help give your business a boost in the Maps rankings and guide you on how best to solidify your rankings over time. We have a deep understanding of how the Maps algorithm works and the factors used to determine rankings of local business listings.