Pay Per Click (PPC) (Also known as Cost-Per-Click (CPC), Paid Search Advertising, Search Engine Marketing (SEM), Search Advertising, Online Advertising can either be your company’s best friend or worst nightmare.
Capitalize on existing demand for your companies products or services. It all depends on how the google-re-marketing campaign and budgets are managed.
Pay for only relevant traffic and clicks, control it by geography, time of day, certain keywords or re-target and bring back the people that have already visited your site by serving them personalized display ads across devices, the web, and social media networks.
- Find and remove wasteful spending and non converting ads
- Help to implement display & social ad retargeting
- Implement campaign conversion tracking
- PPC bid management and ROI tracking
- Quality score issues
- Defining campaign strategies and layout
- Improve ad copy and landing page performance
- Conversion Acquisition
- Formulate time of day targeting and geographical targeting
- Analytics and additional tracking
- Creative testing and optimization
- Campaign assessment and further improvement recommendations
- Listing Google Search, display/content and mobile networks
- Advanced keyword research and selection
- Keyword list expansion and reduction
- Creative design, following process AIDA: attention, interest, desire, action
- Identify and design landing pages that convert
- Ad scheduling and incremental bidding
Through PPC management services we can help your Cape Town business get more leads and sales with effective PPC advertising. We drive growth for our clients using paid social, and paid search campaigns, using a unique blend of data and automation tools.Millions of metrics, bundles of data, endless possibilities for experimenting — PPC is the ultimate arena of mathematical marketing.
Your business may be just getting started with launching an advertising campaign, and you know that your company has got find a way to find keep up. But with what? And where do you start? Competition is fiercer. Audiences are savvier. Between high cost-per-clicks, machine learning, automation, hyper-targeting and a suspicious amount of digital marketing “gurus” touting the next big thing, getting the marketing results your company used to can feel like an uphill battle.
Partner with HKWeb to help achieve your marketing goals.
Did you know that only 10% of paid search account managers optimize their accounts every week?
To find out how we can make paid search marketing work for you, contact us today!